Sunday 30 October 2011

Business makes easy by handling the smart phones




Business-to-business-to-consumer organization representing businesses on the U Street corridors. Business now means work stretched for hours and keeping tabs on work even while away from office. One device that is becoming increasingly useful in such a scenario is the mobile phone.
The mobile phone had long evolved from its primary task — facilitating voice calls. Now it is also the device of choice for data-related activities. Businesses and companies have started offering applications and services on the mobile that could be used by small and medium-scale enterprises (SME).
Venkat Mangudi of Venkat Mangudi Consulting, a Bangalore-based firm that offers IT consultancy to SMEs, says the mobile phone's internet is mostly used as the media for these applications. The proliferation of mobile devices is amazing and smart phones are capable of taking input or extracting data in an Enterprise Resource Planning (ERP) programmed. It will make use of technology convenient for SMEs. Use of smart phones for various tasks such as ERP, Customer Relationship Management, and tracking expenses will only increase in the coming days.
He says it is possible to use the mobile to enter data in an ERP, such as a sales deal closed by a salesman. The manager can know about it by logging on to the ERP app from his mobile. The system can also pro-actively notify the manager about new data through SMS or e-mail.
Venguswamy Ramaswamy, Global Head of iON — Tata Consultancy Services, says the average educated workforce today spends significant time on mobile phones. It is now more a platform to perform business transactions. The growing trend is to apply SMS as an information channel in business transactions. Many are also keen to use features such as approvals and dashboards on mobile devices. Even smaller business establishments have begun seeking mobile applications.
The ions is designed in such a way that any business transaction that may require mobility can be ported to a mobile device. Its approach to mobility is to provide a platform to customers across all segments for a defined set of actions, such as purchase order approval within an organization, or communication to a customer on the status of an order.
The adoption is high in pharmaceutical industry and is seen in wellness and retail sectors too. The mobile is an extension of the ERP in certain areas where mobility and responsiveness of the staff is important. Such applications are many in modern ERP and iON. The mobile is an important part of iON's solutions and there are niche business areas that use iON mobile software.

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