The pyrotechnics and wishes creating a virtual Diwali

On a site meant for corporate employees, a day before Diwali, a long thread of comments and wishes is ‘loaded' with flowerpots and rockets that hit the contours of the screen and disperse into countless sparks. The Sparks then turn into a flame that turns into rows of lamps. But do remember to keep your speakers on, for otherwise all this animation will be nothing more than fancy screen savers.
Apps centered on festivals for smart phones had an impact too. For instance, ‘Dhoom' developed by Astute Systems Technology allowed users to experience firecrackers on their phones, whereas another application provided instructions on Diwali rituals. Also launched recently was Diwali Deeya/Diya, a free Android application, that allows you to interact with an earthen lamp. “You can tap on the screen to light the diya. You can change the background image, the song or the type of diya, creating a virtual Diwali on your Android device. It is all about setting up the mood,” says Neervani Jayaraj, a Chennai-based advertising professional.