Business benefits derive from mobile marketing

Mobile marketing is the advertising wave of the future here today. Mobile marketing is using mobile devices (cell phones, smart phones, and tablets) to communicate marketing and promotions to customer and potential customers. The market of people you can reach via mobile devices is massive. The global market for cell phone and the like stand at around 4 billion people which is double the 2 billion people on the internet. Any businessman worth his salt wants to market and promote his products to that many eyes and wallets.

Here are a few business benefits your business can derive from mobile marketing. Sprinkled in the list of benefits are a few ideas on how you can incorporate the next wave of promotions into your company.

1. Stay in touch with your customers! The only thing better than a new customer is your current customer. Using SMS text blasts you can keep your current customers engaged and informed. An informed customer is a better customer. Some stores have increased per/customer revenue by delivering exclusive promotions and sales to their current customers. People love exclusivity and being in the know. Work with that idea to your advantage.

2. Create new customers. Provide your possible customers with as many avenues to communicate with you and you them. Give them valuable offers to drive customers to your business.

3. Provide people with valuable, actionable information. There are businesses that use mobile marketing techniques only to communicate with their customers. You can customize the information you provide for the customer based on their interests, market segment, purchase habits, or whatever metrics you use to refine the message you deliver.

4. The power of the message media itself. Text message based marketing has another subtle yet powerful benefit. The level of readability of text messages in general. Here is what that means. People answer their cell phones around 50% of the time or less. People read their email around 70% of the time. Now text messages are opened and viewed around 94% of the time. In other words mobile marketing techniques are read almost every time they are sent. That 94% viewer ship of text messages is a marketers dream. It almost insures that your message will at least be read.

These are just a few business benefits of mobile marketing. The beauty of mobile marketing is in its reach and viewer ship. As a business owner it would not hurt to investigate the next wave of marketing and promotions.